Poochies
Poochies is a local doggy daycare facility based out of Comox Valley, BC with excellent reviews. It is a reputable business with many fans, known for providing premium service to its customers. The main objective of this project is to create brand awareness and improve their online presence using a website equipped with industry-standard SEO strategies.
I wanted this website to be very simple, accessible and inclusive. Since it is a dog daycare website, I wanted it to visually convey that fun and playful vibe. I used soft pastel colours and fonts that complement the aesthetics of the website.
I started with developing the design assets for the project like a moodboard and a logo suite. The idea was to make the website look cozy, reliable and fun; someone you would trust with your pet. Then I made a simple site map for the website to use as a blueprint. Once I had that, the next step was to get the content ready and start building. It took me a while to get the design to be properly responsive and behave the way I wanted it to, but I eventually figured it out.
Check out the style guide on PDF.
I did some in-depth SEO research to come up with a strategy which would focus on increasing the organic reach of the business, making it more visible to potential customers. Once everything was ready and in place, it was time for quality assurance and accessibility testing. I used various online and offline testing tools like Google’s Pagespeed Insights and GTMetrix to make sure that it was accessible to everyone.
Check out the SEO report on PDF.
