Arboré
Arbore is a fictional brand identity for an eco-conscious clothing and fabric label inspired by the textures and stillness of forest living. Rooted in the Pacific Northwest, the brand embraces slow fashion and intentional design, offering high-quality garments and textiles crafted from sustainably sourced, natural materials.
This project includes a comprehensive brand system—primary and secondary logos, a refined earthy colour palette, typography pairings, sustainable packaging concepts, and digital applications. The final identity balances organic warmth with clean, modern minimalism, giving Arbore a distinct visual presence grounded in its environmental values. Through tactile tones, clean layouts, and a thoughtful tone of voice, the brand communicates timeless quality, calm confidence, and deep respect for nature.
Process
Moodboard
The creative process began with a moodboard inspired by nature’s rich, earthy tones—tree bark, moss, soil, and soft sunlight filtered through forest canopies. I was drawn to organic textures and grounded colours that evoke a sense of calm, intention, and rootedness.
Each image I selected helped shape the brand’s visual direction, reflecting Arbore’s values of sustainability, craftsmanship, and quiet beauty. The moodboard became a guide for translating that serene, forest-inspired feeling into a cohesive, tactile, and timeless identity.
Primary Logo & Colour
The Arbore wordmark is designed to reflect the brand’s eco-conscious values and connection to nature. Derived from the Latin word “arbor,” meaning tree, the name evokes strength, stillness, and rooted elegance. The visual identity aims to balance organic softness with refined minimalism, avoiding overused nature symbols in favour of a more sophisticated typographic approach.
Custom letterforms with soft curves and precise spacing create a calm, grounded presence. Each detail—from stroke weight to letter spacing—is carefully considered to convey clarity and quiet confidence. The result is a timeless logo that captures Arbore’s focus on sustainable design, natural materials, and modern simplicity.
Logo Variations
To ensure Arbore’s visual identity remains adaptable across diverse applications, multiple logo variations were developed. While the primary logo—a custom “ARBORÉ” wordmark—is used across most brand touchpoints, alternate versions offer flexibility without compromising the core identity.
A refined monogram icon featuring either the “A” or “É” serves well in small-scale applications such as social media, packaging, and favicon use. A minimalist version without accents is also available for subtle placements where simplicity is key. These variations were created to maintain legibility and brand consistency across formats, ensuring Arbore’s presence feels cohesive and considered in every setting.
Social Media Campaign
A targeted social media campaign was designed to build brand awareness and introduce Arboré’s new Spring/Summer textile collection. Scheduled to run over eight weeks, the campaign focuses on Instagram and Pinterest—platforms where the target audience actively engages with fashion and lifestyle content.
The campaign highlights the brand’s commitment to sustainable materials and natural craftsmanship, with 15% offon first-time purchases to encourage engagement and conversion. Each post was art-directed to reflect Arboré’s earthy colour palette, tactile textures, and slow fashion philosophy, blending product shots with lifestyle imagery to create a cohesive and aspirational brand presence.
Landing Page
To support Arboré’s seasonal social media campaign, a dedicated landing page was created to convert interest into action. The page serves as the entry point for users arriving from Instagram and Pinterest promotions, offering 15% offtheir first order as an incentive to subscribe.
The design aligns closely with Arboré’s visual identity—featuring natural textures, calming colors, and minimal, elegant typography. The layout prioritizes clarity, with a focused call-to-action and streamlined form, making it easy for users to sign up. The goal was to create a seamless, branded experience that reflects Arboré’s values of simplicity, sustainability, and thoughtful design.
Check out the landing page on Adobe XD: https://xd.adobe.com/view/333057ba-80f9-4d41-b49f-55a8c93d45cf-6663/
