Nomad Notes
Nomad Notes brings coffee, travel, and adventure together in a meaningful way. Our mission is to inspire a global community of explorers by offering high-quality, ethically sourced coffee made for life on the go. With travel-friendly and eco-conscious packaging, we cater to digital nomads, outdoor adventurers, and coffee lovers who value quality and convenience. Each blend tells a story, offering a journey through taste and culture. We also provide travel essentials like instant coffee in handy flip boxes, collapsible cups, and destination guides—making every trip even better.
Style Guide: https://issuu.com/nomadnotes/docs/nomad_notes_multiple_style_guide
Process
Moodboard
I created a Mood board with travel and exploration in mind. The blue abstract shapes reminded me of open skies and endless journeys, while the abstract typography adds a sense of creativity and freedom. Together, they capture the spirit of adventure and make the coffee feel inspiring and energizing for travelers like me.
Branding
The branding design for Nomad Notes reflects the essence of adventure, exploration, and a passion for travel, seamlessly blending functionality with inspiration. The bold use of blue abstract shapes evokes the vastness of open skies and the limitless potential of new journeys, while the dynamic, bold typography adds a sense of strength, freedom, and creativity, symbolizing the nomadic spirit. The bold fonts are carefully chosen to stand out, embodying confidence and energy, making a striking visual statement that aligns with the brand’s mission to inspire and energize travelers. Each design element is thoughtfully crafted to resonate with the on-the-go traveler, highlighting the high-quality, ethically sourced coffee and the essential travel gear that enhances every adventure. This approach ensures that the brand not only serves as a reminder of the world’s endless possibilities but also elevates the travel experience through both aesthetic and practical design.
Social Media Posts
The social media posts I designed for Nomad Notes perfectly capture the brand’s adventurous spirit and commitment to quality, blending captivating visuals with compelling messaging. Each post features vibrant imagery of open landscapes, coffee moments, and travel essentials, paired with bold typography that mirrors the brand’s energetic and free-spirited identity. The use of dynamic colors and abstract shapes creates a sense of movement and excitement, while the content highlights the unique story behind each coffee blend and the brand’s eco-conscious, travel-friendly offerings. These posts not only engage and inspire the global community of explorers but also reinforce Nomad Notes as a must-have companion for every journey, inviting followers to fuel their adventures with every cup.
Packaging
For the Nomad Notes coffee brand, I designed the packaging with a bold, poppy, and funky aesthetic, intentionally breaking away from the typical minimalist style seen in most coffee brands. The playful typography and illustrated coffee mugs create a lively, approachable feel that resonates with the brand’s adventurous and youthful spirit.
From a usability standpoint, the packaging was created as a travel-friendly sachet. These single-serve pouches allow users to simply add hot water and enjoy, making it a convenient option for travelers and nomads on the go. Each sachet comes in different flavors, catering to those who crave variety and ease without compromising on quality.
Landing Page
The landing page I created for Nomad Notes is designed to seamlessly guide visitors through an immersive journey, reflecting the brand’s mission to inspire adventurers and coffee lovers alike. With an inviting, clean layout, the page features stunning visuals of coffee, travel moments, and products in action, instantly evoking the sense of wanderlust and exploration. Clear and compelling call-to-actions (CTAs) are strategically placed throughout, encouraging visitors to “Shop Now,” “Explore Our Blends,” and “Join the Adventure,” making it easy for them to engage with the brand and take the next step in their journey. The content emphasizes the high-quality, ethically sourced coffee, eco-friendly packaging, and travel essentials, while showcasing the story behind each product. The user experience is intuitive and seamless, ensuring that visitors can easily discover what Nomad Notes offers, learn about the brand’s values, and make purchases all while feeling inspired to embark on their own adventures with every cup.
Target Audience
My coffee brand is made for people who love to travel, explore, and experience new places. I’ve always wanted to create more than just a product. I wanted to build a travel-focused community. That’s why my target audience includes digital nomads, backpackers, road trippers, and anyone who feels at home while on the move. These are people who appreciate good coffee, value convenience, and enjoy meaningful moments in between their journeys. Through my brand, I hope to bring like-minded travelers together, connected by their love for adventure and a great cup of coffee.
Reflection
This project has been such a meaningful experience for me. When I started this course, I didn’t really see myself as a designer.I came from a development background. But throughout this journey, I discovered a creative side I hadn’t fully explored before. It was challenging at times, but in the best way possible. I learned how much thought, detail, and intention goes into building a brand from the ground up.
Working on Nomad Notes helped me understand that design is not just about making things look good—it’s about telling a story, creating a vibe, and connecting with people. I really enjoyed exploring my own style and experimenting with something fun and bold, which felt true to the spirit of the brand.
I also learned a lot about professionalism—how to think like a designer working in the real world. From branding to digital marketing, this project gave me a better understanding of how everything comes together in a creative process. It showed me how important it is to be consistent, intentional, and thoughtful in every decision you make.
One of the best parts of this experience was seeing everyone else’s work and learning from the feedback we shared with each other. It made me reflect on my own progress and growth. I feel like I’ve come a long way not just in terms of skills, but in confidence too.
This project helped me realize that design and content creation are things I’m genuinely passionate about, and I’m excited to keep going down this path.
